Kaiping Hualing Pipe Industry Co., Ltd.
Bathroom brands need to improve the fit between products and consumers
  • Date:2020-06-17
  • Read:1309
Generally speaking, there is a saying that "customers are God" in the service industry. Customers are the parents of enterprises. With the continuous development of economy and the gradual deepening of market economy, the competition in the market is becoming more and more fierce, and the survival law of the fittest in the market has been gradually deepened. The seller's market dominated by sellers has long been gone. Now it is a buyer's market dominated by consumers. Consumers are the market leader and the root driving force for the survival and development of enterprises.
Bathroom enterprises need to improve the fit between products and consumers
As an important part of the market, the sanitary ware market naturally belongs to the buyer's market, so the product quality and word-of-mouth have become the key reasons for enterprises to open up the consumer market. Therefore, at this stage, bathroom enterprises also need to strengthen the quality of products, strengthen the innovative design of products according to the needs of consumers, and strive to improve the compatibility between products and consumers.
Bathroom in the modeling design into the culture, personality and taste of attention. There are many kinds of floor styles on the market. However, it is rare to bring all kinds of cultural connotations into the design concept from the very beginning.
Bathroom design pays attention to cultural concept, which may be adopted in high-end bathroom before. In the face of many low-end consumer groups, integrating culture into the whole product is also a great advantage, because with the improvement of economic level, people's understanding of products has a new height.
Bathroom enterprises need new design in product function
The development trend of bathroom industry has ranked first in terms of user experience and product humanization. Enterprises should carry out extensive and in-depth research on the existing sanitary products in the market from the application occasions, user needs and consumer habits, and conduct a brand-new design on the product function in combination with the feedback from senior customers.
With the rise of new consumer groups born in 1980s and 1990s, their demand for products is quite different from that of their parents. Bathroom enterprises can start from this aspect and thoroughly explore the views of consumers on the appearance and performance of bathroom products. This will provide a vast new world for bathroom enterprises.
Environmental protection and energy-saving products have become the leading voice of consumers, and environmental protection, energy saving and safety should also be noted in the bathroom industry. The severe environmental problems call for more responsible producers to take practical actions, and the actual needs of consumers will also have great changes in this industry. Whether the products have passed the certification of environmental system and occupational health and safety system, and whether environmental protection production technology is gradually adopted, enterprises should strengthen environmental protection innovation.
Industry experts believe that if bathroom enterprises want to get good development in the market, they must constantly meet the consumer demand of market consumers, constantly improve the products to attract consumers, obtain the trust of consumers, and promote the long-term development of enterprises.

Analysis on the main marketing channels of bathroom industry


Publicity film of Hualing management enterprise